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How we work
Our Brand
Our ABB brand is a valuable asset and an important part of the “glue” that unites our group.
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Our Brand
A strong brand drives ABB’s commercial success. It helps us stand out in the market, attract top talent, build investor confidence, and earn the trust of our customers – and every one of us plays a role in keeping it strong.
Our brand positioning captures what we want our customers to remember us for:
We help industries outrun – leaner and cleaner.
Our tagline, Engineered to Outrun, is a powerful expression of this ambition. ‘Outrun’ reflects our determination to help industries go beyond simply running at high performance. It’s about helping them run more efficiently, more productively, and more sustainably.
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Our Brand
A strong brand drives ABB’s commercial success. It helps us stand out in the market, attract top talent, build investor confidence, and earn the trust of our customers – and every one of us plays a role in keeping it strong.
Our brand positioning captures what we want our customers to remember us for:
We help industries outrun – leaner and cleaner
Our tagline, Engineered to Outrun, is a powerful expression of this ambition. ‘Outrun’ reflects our determination to help industries go beyond simply running at high performance. It’s about helping them to run more efficient, more productive, and more sustainable.